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New guideModernizing a legacy system without stopping the business

Real Estate

Software for agencies and developers who sell on speed and trust.

Real estate runs on relationships, inventory and timing. Whoever matches the right property to the right buyer first usually wins the deal — and that depends on how well listings, leads and follow-ups are organised.

The Industry Challenge

Listings, client preferences and follow-ups are usually spread across spreadsheets, portals and agents' personal phones.

The operational problem

  1. 01Leads from several portals arrive in different formats and are assigned by hand.
  2. 02Client history leaves with the agent who owned the relationship.
  3. 03Inventory status — available, on hold, booked — is out of date by the time it reaches sales.
  4. 04Follow-ups depend on memory, so warm leads go cold.

The Digital Solution

A CRM built around properties and clients together: listings with live status, leads captured from every source and assigned by rule, map-based search, and automated follow-ups that keep the agency — not the individual — in charge of the relationship.

Systems Required

What the software stack usually includes.

01

Property CRM

Leads, clients, viewings and deal stages linked to listings.

02

Listing management

Units, media, pricing and availability in one inventory.

03

Broker and channel partner portals

Partners see available inventory and register leads.

04

Customer portals

Buyers track bookings, payments and documents.

Who We Build For

Real Estate segments we understand.

  • Residential brokerages

    The problem
    Agents keep leads and site visits in personal phones, so managers can't see the pipeline.
    What we build
    A brokerage CRM with lead routing, visit scheduling and manager dashboards.
  • Real estate developers

    The problem
    Unit inventory, bookings and payment milestones live in spreadsheets.
    What we build
    Developer sales software with unit inventory, booking forms and demand-letter tracking.
  • Commercial real estate

    The problem
    Leases, tenants and renewals are tracked across documents and email.
    What we build
    Lease and tenant management with renewal alerts and billing.
  • Property management

    The problem
    Rent collection and maintenance requests are handled manually.
    What we build
    Property management software with tenant portals, rent reminders and maintenance tickets.
  • Channel partners and brokers

    The problem
    Partners call the sales team to check what is available.
    What we build
    Channel partner portals with live inventory and lead registration.
  • PropTech startups

    The problem
    Founders need a platform without building a large in-house team.
    What we build
    Product engineering from first release to a scalable real estate platform.

Where To Start

What we'd build first.

Most agencies and developers should start with a lead-and-inventory CRM: every enquiry captured from portals, ads and the website, assigned by rule, and linked to units with live availability. Listing portals, broker portals and customer apps then build on the same data.

Typical Workflows

The work the system has to support.

  1. STEP 1Lead capture from portals and campaigns
  2. STEP 2Rule-based lead assignment
  3. STEP 3Viewing scheduling and feedback
  4. STEP 4Booking and payment milestone tracking
  5. STEP 5Automated follow-up messaging

Security & Compliance

Considerations we design for.

We build software that supports your compliance obligations. We are not a certification body; formal compliance remains with your organisation and its advisers.

  • Consent and opt-out handling for SMS and WhatsApp messaging
  • Role-based access to client financial documents
  • Audit trails on booking and price changes
  • Personal data handling aligned with India's DPDP Act 2023

Case Studies

Real Estate work.

Real Estate · Web

Realist CRM

Property and client CRM for real estate agencies

Challenge
Agents were managing exclusive listings and demanding clients across spreadsheets, messages and memory.
Solution
A real estate CRM with geospatial property search, client pipelines and automated follow-up messaging.
Outcome
Listings, clients and follow-ups managed in one CRM with map-based property search and automated messages.
Technology
  • React
  • Python
  • FastAPI
  • PostgreSQL
  • Mapbox
  • Twilio
Read the case study

FAQs

Real Estate software questions.

What is real estate CRM software?

A real estate CRM manages enquiries, buyers, site visits, bookings and follow-ups in one place, linked to your property inventory, so no lead depends on one agent's memory.

Can you build a property listing portal with map search?

Yes. Listing portals can include map-based search, filters, media galleries, enquiry forms and SEO-friendly property pages.

Can leads from 99acres, MagicBricks and Housing.com come into the CRM automatically?

Where the portal provides an API, email feed or export, leads can be captured automatically and assigned to agents by rule.

Do you build apps for channel partners and buyers?

Yes — partner portals for inventory and lead registration, and buyer apps or portals for bookings, payments and documents.

Can the system handle multiple projects and cities?

Yes. Projects, towers, units and cities are part of the data model, with access controlled by team and location.

Let's talk about
your operation.

Tell us how your operation works today. We'll come back with questions and a view on what to build first.